Recharge, Rediscover Your Marketing Platforms in Self-Publishing
12 Must-Try Marketing Trends for Content Marketers and Self-Published Authors
As today’s generation becomes more immersed in apps, the web, and social media, finding and purchasing books has also become easier for readers. With this evolution and the expansion of different online marketing platforms, authors gain more exposure and access to different strategies to promote and sell their books.
Here is a quick view of the digital marketing statistics in 2017 by HubSpot:
74% of people say they use Facebook for professional purposes.
46% of marketers plan to add Facebook video to their content strategy in the next year.
48% of marketers plan to add YouTube to their content strategy in the next year.
86% of professionals prefer to use e-mail when communicating for business purposes.
63% of marketers say generating traffic and leads is their top challenge.
As you can see, the online marketplace is so crowded that your book’s voice may not be heard. Therefore, putting your book online is not enough. As a modern author, you have to dive deep into the newest platforms and make use of the best tools to bring readers right through your book. Develop your marketing plan, rediscover some of the—latest and recent—updates and resources for your book marketing strategies and techniques.
Instagram—Stories, Video Analytics, and Follower Demographics
With more than 800 million users, Instagram is the perfect home for young adult or dystopian novel authors. After Facebook acquired Instagram, the photo sharing app has since doubled its online users with updated features to catch up with Snapchat. For marketers, using Instagram Stories adds a unique touch to the product as it allows users to create temporary videos or photos to share your story.
And with some new features for businesses, like the Instagram API (application programming interface), authors can now buy Instagram ads and create campaigns. Other significant additions are the carousel ads, shop now buttons, and graph API to manage organic presence.
Facebook—Ad and Insights, Shop Section
Facebook is still the king. With its core goal to connect people, the social media app has been also an avenue for marketers. At the start of 2018, Facebook has rolled out major changes that focus on more meaningful social interaction. Through using Facebook ads, authors can now customize their target audience, optimize budget, and narrow down the market scope to get better results.
Facebook now allows direct-store purchase without customers logging out of their apps. You can add products to your shop section page, customize your inventory, get insights, and talk to your customers directly from your page. With all its might, Facebook guarantees security of user financial information. Isn’t this a good way to use social media in marketing your book?
LinkedIn—Groups, Pulse, and Sales Navigator
LinkedIn is a great social media marketing platform site for professionals. For writers, it’s a great app for leveraging network and getting access to different writing communities to share books, insights, and other marketing content.
Authors can also extend their reach via LinkedIn Pulse. With its recent long-form publishing feature, you can post relevant and impactful topic to a wide potential audience while permitting specialized targeting. Another feature that makes LinkedIn a powerful marketing solution is their Sales Navigator, a way for marketers to build trusted relationship with customers in the network to boost product’s profits.
Twitter—Analytics and Ad
Hashtags aren’t the only thing that keep Twitter an exciting social network for authors. Other than #amwriting and #amediting, it has optimized its features—for both mobile and desktop—for a user-friendly app. Similar to Facebook, it also curates updates related to your personal content. Now, you can also filter notifications, and even track reports through its audience insights to boost your book’s impact, which is good for marketers. Through dashboards that contain vital data, you can tweet effectively to your targeted customers.
Podcast—Media appearances and Networking
Podcast is still growing its popularity, and still has a spotlight in book marketing. With today’s heap of marketing options, bookworms still listen to podcasts to hear out any writing tips and insights. This type of marketing content stretches your book’s potential to audiobook readers. And if you’re in luck, you can be interviewed on local media, like morning TV news or morning radio shows.
Fresh and Useful Marketing Tools to Try Now
Botletter—sends newsletter on Facebook Messenger for your subscribers
Promo—creates marketing videos to promote your book, the easiest way
Crello—a graphic design tool for non-designers with over 10000 free templates
Storyheap—organizes your stories—from Twitter or Snapchat—the way you want it.
Adioma—makes professional infographics, with icons and templates, to expand your audience
PixelMe—shortens your URL and customizes your audience in the ad platforms
Station—a social media manager for your web applications, united in one workstation